With over 300 cluster participants NEPIC is the gateway to so many business opportunities in the process sector. As a partner of Supply Chain North East, we are launching our fully funded masterclass and workshop programme 2019. We want to work with you and your business to ensure you are armed with the knowledge, skills and tactics that will allow you to access a pipeline of fresh business opportunities in the process industry sector.
To help you diversify, derisk and grow we’ve developed a series of masterclasses and workshops with some of the North East’s leading professionals. For the first four events we are working with: Duncan Yellowlees Training, Horizon Works’ Samantha Vassallo , Joanne Rout of NEPIC, Clare Wheeler of Business Cogs & Arrow Training’s Michael McMeekin.
These events are being delivered in association with the ERDF funded Supply Chain North East of which NEPIC is a partner. Supply Chain North East has been established to help the North East (LEP) small business community achieve growth via diversification and supply chain development opportunities. Through the Supply Chain North East network of experts, we want to help you take your business idea forward, overcome growth barriers and seek success both here and overseas.
One of the most valuable skills in business is being able to get your ideas, value and messaging across to other people. Presentations are a fabulously powerful way to do this and when done well can build visibility, trust and relationships – things which are crucial when working in sectors like the process industry. In complex sectors like this, positive, effective communication to multiple partners and stake holders is key.
Duncan will explore some of the blocks to communication success and suggest techniques and tools which can help you get your messages across to any of the various audiences within the process Industry. You will also explore aspects of communication and engagement including, message, audience, and emotional Vs logical engagement, as well as looking at structure and techniques for storytelling. You will learn about emotional engagement, consider how to vary communication to suit different audiences, gain understanding as to why storytelling is so powerful and finally spend time writing a short business pitch for your process industry prospects utilising the techniques and ideas in the session.
With a Masters degree in science communication, combined with a passion for sharing his knowledge Duncan Yellowlees will ensure that this highly interactive, hands on workshop will improve confidence, communication and presentation skills to help you deliver polished pitches to win more business in the process sector.
This half day session will focus on two key areas: Market Insight and Strategy.
Horizon Works’ specialists will guide you on researching your market, audience and route to market. They will help you to understand your competitors, the market landscape and what opportunities are out there in the process sector. The Masterclass will give guidance on obtaining and using customer feedback – and show how initial research can be crucial in informing your USPs.
You will also cover the fundamentals that go into creating a marketing strategy tailored for the process industry, identify critical success factors, and help you to set SMART objectives for your business. Following this, you’ll be able to develop a practical, one-page marketing strategy.
The Horizon Works portfolio includes some of the region’s leading manufacturing, engineering, healthcare, technology, innovation and life science businesses, and the team led by Samantha Vasallo will share their knowledge and experience to ensure you have a better understanding of where to put your marketing resources, which direction your marketing needs to take and how to stand out from your competition giving you the best possible chance to diversify and grow your business in the process industry sector.
This half-day Masterclass is aimed at companies who want to grow their sales in the process industry. A fast-paced event which will cover the three key areas of selling: People, Process & Psychology giving you an understanding of why the psychology of selling coupled with selling skills and a sales process is the way to achieve sales success.
You may have a fantastic product and brilliant service but are having challenges in winning new clients in the process sector because you don’t know:
► How to get to the decision makers
to start a sales conversation
► How to get your message over to attract the
attention of your potential new clients
► How to sell
Michael will help you to understand buyer psychology, what and why they buy, messaging and language, what customers are looking for from you, how to influence buyers, how to recognise and handle certain customers and why you should talk about benefits not features.
Whilst some sales skills are of course generic Michael will use his extensive industry knowledge to tailor content to ensure it focuses on how to sell to the process industry so that you can develop your sales skills specifically to target supply chain opportunities in the process sector.
This interactive half day session gives an introduction to the chemical process sector -past, present and future, helping you develop an understanding of the process industry sector with a focus on the North East and supply chain needs and opportunities
Exploring the history of the process sector in the North East can help to develop storytelling and marketing persona toolkits helping you to build on the content of the other Masterclasses
Information about the current landscape and future opportunities will help you identify opportunities and requirements for supply chain entry.
The workshop includes a case study illustrating the support available from NEPIC for companies interested in developing their sales in the process sector.
Joanne Rout, NEPIC’s Membership Director, and Clare Wheeler of Business Cogs will facilitate the workshop sharing the breadth of their industry knowledge and experience to help you assess how you can branch out and grow your business in the process sector.
Supply Chain North East will see four key partners joining forces to work with over 800 businesses between 2018-2021 supporting businesses to identify opportunities in new and existing markets. An integral part of the North East Growth Hub, Supply Chain North East will be delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). Supply Chain North East is receiving up to £3,148,514 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.
For more information visit Supply Chain North East