Brand Guidelines


WHAT IS THE NEPIC BRAND?

The NEPIC Brand is a unifying one. It brings together the region’s industrial and chemical-processing sectors, the businesses that operate within these sectors, and the unity that the Cluster bases its vision upon. It consists of a brand icon representing the coming together of industry, academia and government, together reaching out towards the North East region as a Voice for the Process Industry.


MASTER LOGO

Using the NEPIC Logo
To ensure consistency across all materials, the NEPIC logo should only be used in one of the specified formats. The application used will dictate which version of the logo should be used. Please ensure you use the appropriate size and colour version and, where possible, the logo should be full colour on a white background.

Which version to use
The master logo is comprised of the unique NEPIC kite symbol and logo type. Where more than one colour is available, such as regular CMYK printing or online, it is preferable to use the Colour Gradiation version below.

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SINGLE COLOUR

Where only one colour is available, such as on single colour printing, please use the variation below. Colour references can be found on page 26 of our branding guidelines.

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MONO

The mono version of the NEPIC logo should only be used when colour is not available, such as when printing in black only.

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REVERSE

While the mono version of the logo is useful for single colour application, the Reverse version provides the flexibility to sit on block colours as shown below, or alternatively, on top of images.

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EXCLUSION ZONE

Print Exclusion Zone: The exclusion zone is the distance equivalent to the height of the logotype. This is the minimum clearance – wherever possible, leave more space around the identity. Minimum logo size: 30 mm wide.

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Digital Exclusion Zone: The exclusion zone is the distance equivalent to the height of the logotype. Minimum logo size 130 px wide.

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NEPIC MEMBERSHIP LOGO

The NEPIC Membership logo is available for use by all paying NEPIC Members via the on-line Members’ Hub. The preferred logo is the portrait version below, however, where the dimensions are not suited to a document or application, the below landscape version can be utilised. This is also acceptable for use in online applications.

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Use on Printed Materials
Logo Placement – If used as a stand alone affiliate logo, placement should be bottom right. When used alongside other affiliate logos, it should appear equal in size to those, and have an exclusion zone as set out about or refer to page 14 of our branding guidelines.

Online use
The NEPIC Membership logo can be displayed on a member company’s website to acknowledge participation with the Cluster. This can be hyperlinked back to the NEPIC website to further emphasise this and promote interaction and connectivity amongst process industry companies.

 

© Copyright. North East of England Process Industry Cluster (NEPIC) 2015

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