SME Growth Programme: Sales & Marketing Workshop 1
delivered by DurhamLane

Confidence and clarity is vital in order to open the door to a senior executive in an effective manner. During this workshop we will examine the best ways to gain attention and access to top executives, understand the different and best approached and the structure of an effective prospecting email &/or call.

• Gaining access to Executives: We will examine the power of an internal referral when accessing executives and understand how many points of contact it takes for an initial response.
• How to Gain Attention: We discuss the best ways to elicit interest, amplify desire and create action/buy. We will discuss how every approach should be Relevant, Concise, Topical and Actioned.
• C-Level Email Writing: We will examine the good, the bad and the ugly side of email writing and share our proven template for writing an effective email & making the perfect prospecting call. Participants will be given to chance to construct their own C-Level email and send it live within the session.
• Mixing the Media: We will discuss the importance of mixing the media through telephone, email, letter, registered, Social Media Twitter LinkedIn etc. Making it a habit and committing to a ‘Magic 50’.
• Wrap up: We will pull the learnings from the session together and will conclude with actions that give each participant the best opportunity for future sales prospecting success.

At the end of this informative and interactive workshop each participant will have developed an increased understanding in how they prospect effectively with executives and target positions. It is always our aim to make learning fun. Each participant will have the opportunity to learn in a constructive and empowering environment. We will encourage the sharing of personal examples (good and bad) amongst the group – an added value benefit from running an open workshop like this.

Please note: Workshop open to SME Growth Programme participants only.

ABOUT SME GROWTH

SME Growth has been established to help the vibrant small business community across Durham, Tyne and Wear and Northumberland achieve ambition and growth via business mentoring and facilitated industry engagement.

Through NEPIC’s network of experts and mentors, we want to help you take your business forward; helping you to overcome growth barriers and seek success within the region’s vibrant chemical-processing sectors.

The programme, which is a spin-off from NEPIC’s highly successful business acceleration for SMEs project, will utilise the cluster’s extensive knowledge and network to mentor companies into new business and also assist with energy management for growth.

SME Growth is a free service available to growth-orientated Durham, Tyne and Wear and Northumberland-based businesses employing less than 250 staff and with an annual turnover no greater than £40m per annum.

Supported by the North East Local Enterprise Partnership and part-financed by the European Regional Development Fund, the NEPIC SME Growth programme will support eligible SMEs throughout 2016 – 2018 inclusive.

Find out more.