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Market Strategy Development Workshop

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January 26, 2017

Salvus House, Durham | Salvus House
Durham, DH1 5TS United Kingdom

9:30 am - 3:30 pm


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SME Growth Programme: Sales & Marketing Workshop 2
delivered by DurhamLane

Before you start to prospect it is imperative you have a clear market strategy developed for your business. This workshop will see participants work through durhamlane’s proven market strategy development template so that they come away with a clear view on where they should be spending their time.

The importance of developing a strategy
To strategise or not to strategise; common pitfalls of not having a market strategy.
Why a scattergun approach can work in the short-term but rarely leads to long-term success.

Inside out thinking
Diagnosis of your business and where you can spend your time to be most successful.
SWOT analysis.
Building a plan.

Identifying where to focus and why.
Creating a blueprint to engage potential customers.

Data & systems
The value of quality data and how to get it.
An overview of CRM systems and the importance of maintaining information for sales success.

We will pull the learnings from the session together and will conclude with actions that ensure every participant has the beginnings of a market strategy developed.

At the end of this engaging session, each participant will have a clear idea of where they should be focused and how they can best achieve their goals. They will have a blueprint designed to help them to be successful and will understand the importance of data and maintaining systems to share information and create lasting value within their business.

It is always our aim to make learning fun. Each participant will have had the opportunity to learn in a constructive and empowering environment.

Please note: Workshop open to SME Growth Programme participants only.


SME Growth has been established to help the vibrant small business community across Durham, Tyne and Wear and Northumberland achieve ambition and growth via business mentoring and facilitated industry engagement.

Through NEPIC’s network of experts and mentors, we want to help you take your business forward; helping you to overcome growth barriers and seek success within the region’s vibrant chemical-processing sectors.

The programme, which is a spin-off from NEPIC’s highly successful business acceleration for SMEs project, will utilise the cluster’s extensive knowledge and network to mentor companies into new business and assist with energy management for growth.

SME Growth is a free service available to growth-orientated Durham, Tyne and Wear and Northumberland-based businesses employing less than 250 staff and with an annual turnover no greater than £40m per annum.

Supported by the North East Local Enterprise Partnership and part-financed by the European Regional Development Fund, the NEPIC SME Growth programme will support eligible SMEs throughout 2016 – 2018 inclusive.

Find out more.

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