Generator is pleased to welcome Thinkbox, the marketing body for commercial TV in the UK, for an exclusive event in the North East with a central theme of TV for business development.
Research has proven that TV is the most effective medium at driving profit and ROI across both the short and long term. This is due the scale and popularity that enable it to deliver efficient profit return at high volumes of spend. Businesses can increase investment in TV to a higher level than other media and it will continue to generate a profitable return before diminishing returns kick in.
This event will explore how TV can be used for business growth and is aimed at businesses from all sectors who might be considering TV or VOD (video on demand) advertising or creative/digital agencies who want to learn more and will cover…
An overview of the current TV landscape both locally and nationally
How online brands are using TV and why they are the largest sector of all TV advertisers
How data and insights from TV can be used to optimise online marketing
The event will consist of a presentation from Thinkbox and The TV Agency followed by a panel discussion featuring speakers from ITV, Channel 4, Skyand Drummond Central.
Schedule of Event
10.00 Registration & Networking
10.30 Presentations followed by a panel debate