Becoming a B Corp does not craft a clear path to impact success.
It is also, by no means, the only certification that helps you steer towards the positive side.
Critics come ahead and speak of the slow pace of the movement, feel it doesn’t promise action, assists greenwashing of sorts and emphasises on preaching than practising.
However, the steady growth of the movement and the increasing registrations for the certification process only hints to a consumer base of business leaders whose goals are aligned towards a greater good.
I am excited to share that I am currently training to become a B Leader!
I want to open up business owners to the idea of the policy change and effectively provide solutions to speed up their social, economic and environmental goals.
Here are things to focus on even if you aren’t chasing the B-Corp Certification to improve your sustainable impact…