Better’s MD, Mark, sits down with Casper Group\’s MD, Michael Shakesheff, to discuss 150 years in business, the importance of brand and recent growth.
Casper Group is a maritime services organisation with a global reach. As well as being a ship owner and operator, we provide a comprehensive range of end-to-end shipping solutions across Europe and beyond.
Since 1872, Casper have delivered a comprehensive shipping and maritime service with a professional and personal approach. Drawing on vast experience to offer a proven, ever-ready service, they blend the best of international scale and independent spirit.
Spearheaded by Managing Director, Michael Shakesheff, the group has experienced consistent recent growth, transitioning from a regional sector specialist to a corporate, national structure with multiple divisions and an international reach.
He spoke to Mark about the part that brand has played in their progress to take their position as the UK’s leading independent maritime services company.\”, as well as return on investment, plans for the future and more.
Read the full interview at – https://better.agency/blog/evolving-a-regional-specialist-into-an-international-family/