Join Intellectual Property (IP) specialist Secerna for an insightful webinar: “Why Does Intellectual Property Matter to Your Business?
Why attend?
Delivered by Patent Attorney Melvyn Ansell, this session will equip you with the knowledge to leverage intellectual property (IP) for a real competitive advantage, attract investors, and drive long-term business growth. He will demonstrate how a strategic approach to IP can directly translate to increased market share and revenue, and how missing these opportunities can seriously harm your business.
The webinar will demystify the often-intimidating world of IP, addressing the common barriers you might face: cost, complexity, and timing. Melvyn will explain the critical importance of understanding and protecting your IP assets – patents, trade marks, copyrights, designs, and trade secrets – to avoid risks like losing your competitive edge, experiencing financial setbacks, and damaging your brand reputation.
Through real-world case studies and practical advice, participants will learn:
– The importance of patents, trade marks, copyrights, designs, and trade secrets.
– How to develop a tailored IP strategy for their business.
– How to navigate the IP registration process with confidence.
– How to use IP to attract investors and gain a competitive edge.
Register to attend
(This webinar will be presented by Secerna and hosted on the York and North Yorkshire Combined Authority webinar platform.)
