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Changing focus – how to adapt your marketing for business diversification

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July 7

Webinar | Via Zoom |

2:00 pm - 3:00 pm


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We are partnered with Horizon Works to deliver a webinar for members on reshaping marketing activities to support market and product diversification.

The impact of the Coronavirus crisis has led to many businesses adapting their product and service offerings to the changing economic landscape. Companies may need to target new sectors as demand for their products decreases in their traditional markets. Opportunities may arise and new partnerships could be formed to tackle fresh challenges.

Horizon Works is facilitating this webinar which will help NEPIC members to understand how to adapt their marketing strategies and tactics in line with their plans for diversification. There will be practical tips on quick wins and guidance on planning for the future.

The session will cover:

  • Researching new markets
  • Building a marketing strategy to support diversification
  • Putting the right marketing tools in place and laying the groundwork for future success
  • The role of public relations in reaching new audiences and building profile
  • Adapting your product and service messaging – and how to disseminate this
  • Marketing tactics to support business development and sales teams

This event is open to NEPIC Members & Supply Chain North East Participants



About Supply Chain North East

Supply Chain North East sees four key partners joining forces to work with over 800 businesses between 2018-2021 supporting businesses to identify opportunities in new and existing markets. An integral part of the North East Growth Hub, Supply Chain North East will be delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC). Supply Chain North East is receiving up to £3,148,514 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

For more information, click here>>

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