A Customer Centric Market Review, or CCMR, involves our team reviewing your company’s business development pitch and support tools in a style ‘Dragon’s Den’ format.
We all pitch to potential customers but rarely get feedback about the customer experience or the message that has been heard. However, our feedback alleviates this issue by providing revealing and valuable information that will enable you to reformat your approach.
Once we are agreed that the market and sales propositions are correctly targeted – and customer centric actions identified – the data collected during the review process is then analysed, tested against a potential new customer list and a customer prioritised marketing strategy developed.
“Some of the findings during these studies have been remarkable” said NEPIC CEO, Dr Stan Higgins.
“Working from out of date customer lists. Selling a service that isn’t mentioned within websites or literature. Failing to address the prerequisites for selling into the highly regulated process sector. In another example, we worked with a company who had tried, through their normal sales team, to access key industry personnel without success. All these issues and much more can and have been resolved by NEPIC’s Customer Centric Market Review”.