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Fuzzy Logic Studio

Fuzzy Logic Studio is an innovation company that harnesses the power of augmented reality (AR) to transform businesses and deliver tangible outcomes such as shorter training times, improved productivity, and increased revenue.

We help businesses to address their most pressing challenges by overlaying valuable digital information on real-world environments through a mobile device, tablet, or smart glasses.

Areas where we have successfully applied AR include sales, marketing, training, maintenance, and internal communications.

Case Study: Transnet and Microsoft
Revolutionising Training with Augmented Reality

The Challenge
In 2019, we were commissioned by Microsoft to produce an augmented reality training solution for Transnet Ports. The solution needed to enable maintenance technicians to train on a specific part within the braking system without it physically needing to be present.

The Solution
The solution involved creating a digital twin of the machine part to aid trainees in visualising the steps they would need to follow for assembly and disassembly. There were also interactive points of reference which overlaid relevant information on the part itself. Training sessions could be held at multiple locations, reducing the logistical costs associated with internal training.


  • Decreased Costs - Multiple training sessions can run at the same time

  • Increased Knowledge Retention - Interactive experiences are more memorable

  • Improved Productivity - Trainees can now confidently complete maintenance processes in the field

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Latest Posts

4 Ways Augmented Reality Is Impacting Learning and Development

Fuzzy Logic Studio

In the words of Benjamin Franklin - ‘Tell me and I forget. Teach me and I learn. Involve me and I remember.’ Technology has been transforming the learning and development landscape for a number of years, with the introduction of…

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The Value of Virtual Reality (VR) and Augmented Reality (AR) in High-Consequence Environments

Fuzzy Logic Studio

Within high-consequence industries, research has found that 45% of organisations believe that Virtual Reality (VR) simulations and Augmented Reality (AR) visualisations are either important or critical to achieving their goals. These immersive technologies are changing how organisations train their employees…

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How Businesses Can Drive Sales With Augmented Reality

Fuzzy Logic Studio

As business owners and managers look to restart their sales processes and stimulate sustainable growth; Jason Ried, Founder of Fuzzy Logic, explores how augmented reality can be a valuable ally. A renewed focus on sales should always be accompanied by…

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How Remote Augmented Reality Can Impact Your Training and Maintenance Programmes

Fuzzy Logic Studio

For any business, delivering training and maintenance programmes requires investment, both in terms of time and money. We take a closer look at how remote Augmented Reality (AR) can be applied to improve the efficiency and effectiveness of these areas.…

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How Immersive Technology Is Impacting The Mining Sector

Fuzzy Logic Studio

Having worked with global players such as Anglo American and Glencore, Fuzzy Logic Studio is continuing to help those operating in the mining sector to unearth the potential of immersive technologies both above and below ground. This cluster of technologies,…

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Fuzzy Logic Studio Launches Free E-Guide To AR In The Pharmaceutical Industry

Fuzzy Logic Studio

Fuzzy Logic Studio has created a free guide to help businesses in the pharmaceutical industry learn more about the benefits of augmented reality (AR). Inside the 8 page document, readers will find examples of how the technology can be applied…

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Company Contact Details

+44 (0)7539 530 844

47 Hatherton Avenue, Cullercoats, North Shields, NE30 3LG

© Copyright. North East of England Process Industry Cluster (NEPIC) 2015